This is the side where the doors open outward and the TV can be viewed at the lower level.  

Below, the other side is shown, as well as the sides and top, and Brad's shop mascot.  The 'pop-up' feature is that the TV shelf raises hydraulically  -  and also automatically upon raising the lid. The designer who ordered this piece specified NO GREEN WHATSOEVER! which explains why it doesn't match the fabric absolutely.